The National Advertising Benevolent Society (NABS) Vintage Intern Auction is a Canadian ad industry charity event where the country’s top ad execs are auctioned off as interns for the day.

To promote the auction, we created a video featuring Canadian ad icon and DDB Canada President Frank Palmer as an intern.

Mail sent to advertisers and marketers inundated with it needs stopping power to avoid ending up in the recycling bin. Sending these personal letters from Canada’s top marketing executives on their authentic agency stationary had just that stopping power.

The NABS Vintage Intern Auction exceeded its fundraising goals with all the ‘vintage interns’ successfully auctioned off for higher amounts than expected. The campaign generated buzz throughout the Canadian advertising industry, appearing on all the top Canadian advertising news outlets and blogs.