Cannes Lions
KING HARVESTS MSLGROUP, Shanghai / 3M / 2014
Awards:
Overview
Entries
Credits
Description
Challenge:
To illustrate the adhesiveness of the glue in a refreshing and impactful manner to stand out from other competitors.
Execution
High-resolution photography, CGI, retouching, the combination of movement and peace, all makes it visually impressive scenes.
Outcome
Result
After 3 months of the launch, research has shown 33 % increase in brand awareness and 29 % in brand recall.
Similar Campaigns
12 items