Cannes Lions

NAPOLEON

KING HARVESTS MSLGROUP, Shanghai / 3M / 2014

Awards:

2 Shortlisted Cannes Lions
Case Film
Supporting Images
Presentation Image
Supporting Images
Film
Presentation Image
Supporting Images
Supporting Images
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Overview

Entries

Credits

OVERVIEW

Description

Challenge:

To illustrate the adhesiveness of the glue in a refreshing and impactful manner to stand out from other competitors.

Execution

High-resolution photography, CGI, retouching, the combination of movement and peace, all makes it visually impressive scenes.

Outcome

Result

After 3 months of the launch, research has shown 33 % increase in brand awareness and 29 % in brand recall.

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