An animated 1-minute film features gun-toting soldiers in business suits unleashing firepower on the Brazilian forest, to pave the way for buildings and cities. A powerful metaphor for the destruction of nature by man, the film compares the few trees that have survived urbanization to War Veterans.

Media's team was the responsible to create a new media: reusing the 'yesterday's' newspaper to communicate 'today's' message. And, to propagate the message, we had Metro journal as partner, with free distribution of 150 thousand daily copies, in main street corners of the city.

More than 80 GREEN SPAMs were delivered and 49 trees in bad conditions identified because of this campaign.