For the National Police of Colombia, it was imperative that citizens become aware and became co-responsible for fighting a lack of security.

To make this happen, we went to different Colombian prisons to find the real robbery experts: THIEVES. We chose 10 specialists in different types of robberies to tell citizens what was their modus operandi and how these robbery situations could be prevented.

These testimonials were announced on the TV, radio, prints and a digital platform containing a website www.cursorapidoantirrobo.gov.co (www.quickantirobberycourse.gov.co) and an ANTI ROBBEY EXPERT Application that allowed to test learnings from the online course.

The campaign was launched on December 1st, 2014 by the President of the Republic Juan Manuel Santos in an event with the community that was covered by the main media in the country. This communication platform is operative and will remain active as it is a very useful tool for citizens.

For the National Police of Colombia, it was imperative that citizenship would take awareness and became co-responsible to fight insecurity.

To make this happen we went to different Colombian prisons to find the real robbery experts: THIEVES. We chose 10 specialists in different types of robberies to tell citizens what was their modus operandi and how this robbery situations could be prevented.

These testimonials were announced on the TV, radio, prints and a digital platform containing a website www.cursorapidoantirrobo.gov.co (www.quickantirobberycourse.gov.co ) and an ANTI ROBBERY EXPERT Application that allowed to test learning from the online course.

The campaign was launched on December 1st, 2014 by the President of the Republic Juan Manuel Santos in an event with the community that was covered by the main media in the country. This communication platform is operative and will remain active as it is a very useful tool for the citizens that has already yielded very good results in the field of security.

The campaign was highly effective, achieving a reduction of theft figures in the country and had a great acceptance by Colombians in social networks, who recognized the value of this prevention tool developed by the Police.

RESULTS:

-24% REDUCTION OF ROBBERIES, COMPARED TO PREVIOUS YEARS.

2014 HOLIDAYS WERE THE SAFEST OF THE DECADE.

THE WWW.CURSORAPIDOANTIRROBO.GOV.CO (WWW.QUICKANTIROBBERYCOURSE.GOV.CO) WEBSITE HAD 533,125 SESSIONS BY 376,179 USERS.

Average pages per session: 5,74

New sessions: 80,2%

Users: 103.109

Duration: 7:28

Bounce rate: 29%

THE ANTI-ROBBERY EXPERT APPLICATION HAD 20.573 DOWNLOADS.

AND WAS ONE THE 10 MOST DOWNLOADED APPS IN THE COUNTRY.