Cannes Lions

OUTREACH TO HOMELESS TEENS

FLICKERFREEFILMS, Beverly Hills / CHILDREN OF THE NIGHT / 2011

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This is the story of Christine, one of three homeless teens, who we follow during the cause of one night. She survives as a prostitute, has a pimp and is about to introduce her friend Emily to that very lifestyle. This will have a direct impact on Emily and those whom she gets in touch with.Set in front of a voice over of anonymous teenage girls as they read sections of a good bye letter to their parents, it becomes obvious that the hopes and expectations of life after escaping from home are all but shattered in the presence of the harsh realities of surviving on the street.These spots are geared towards runaway teenage girls in crisis, their friends and their social circle. In the age of viral messaging even homeless teens can gain access to cell phones and viral social networks. The infra structure to reach out to them has never been better and the goal is to address them directly, not to judge them, but gain their trust, offer shelter, hope and a way out.

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