We are launching the Gatorade brand experience online in Canada with a website that reflects the efficacy and competitiveness of the Gatorade brand. The site launches with a promotion that incorporates video, flash and sound to promote Gatorade’s relationship the next Canadian hockey great, Sidney Crosby. The rest of the flash-based site uses a simple & intuitive interface that takes the user on a journey through the science that makes Gatorade work, their long-standing relationships with competitive athletes and their involvement with sports across Canada.

Target: Canadian competitors (13-24) who give everything they have when they compete.