Cannes Lions

NATURAL DISASTER AID

SCHOLZ & FRIENDS WARSAW, Warsaw / POLISH HUMANITARIAN ACTION / 2011

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Overview

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Credits

OVERVIEW

Description

To raise awareness of the Emergency Club - a new initative of Polish Humanitarian Action.To gather the helping funds which will be ready to use the very moment when disasters happen.

Execution

To remind people how damaging nature can be, we gave the most common natural disasters their own character. That is why we created the vicious creature of the ruthless Tsunami challenging us to fight it. We gave the Emergency Club members a reason to be prepared and stay sharp to face-up the worst monsters of our times, which can strike at any second.

Outcome

The campaign is still active and no final results are given yet.We know however, that in the cities where outdoor was mounted,local PAH branches got enough subscriptions funds to be able to help just minutes after the Japan disaster happened.In the places where posters were displayed, the branches of Polish Humanitarian Action managed to gather enough funds to help just hours after.

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