Cannes Lions
SCHOLZ & FRIENDS WARSAW, Warsaw / POLISH HUMANITARIAN ACTION / 2011
Overview
Entries
Credits
Description
To raise awareness of the Emergency Club - a new initative of Polish Humanitarian Action.To gather the helping funds which will be ready to use the very moment when disasters happen.
Execution
To remind people how damaging nature can be, we gave the most common natural disasters their own character. That is why we created the vicious creature of the ruthless Tsunami challenging us to fight it. We gave the Emergency Club members a reason to be prepared and stay sharp to face-up the worst monsters of our times, which can strike at any second.
Outcome
The campaign is still active and no final results are given yet.We know however, that in the cities where outdoor was mounted,local PAH branches got enough subscriptions funds to be able to help just minutes after the Japan disaster happened.In the places where posters were displayed, the branches of Polish Humanitarian Action managed to gather enough funds to help just hours after.
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