Cannes Lions

NATURAL SHREDDED CHEESE

J WALTER THOMPSON, Chicago / KRAFT / 2003

Film

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Description

To show how the new Kraft Shredded Cheese package stays closed, it is put through the ultimate torture test when Dan Marino, former Miami Dolphin NFL Quarterback, appears in a woman's home and throwns the closed package from one end of the house into her refrigerator.

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2020, MONDELEZ INTERNATIONAL

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