With special posters that made trees look like they had been gnawed, the German Society for Nature Conservation (NABU) informed the public about the importance of the beaver’s return and asked for donations to buy land for him along the rivers.

The NABU team gave away “gnawed” pencils and postcards with an appeal for donations through the website.

For all the returning beavers and their friends at NABU, the promotion was a complete success. Frankfurter Rundschau picked up the story with a long article and other media followed, giving beavers their deserved moment of public relevance.Besides reaching many passers-by on site, the promotion found a great response in the local and regional press, on the Internet and in regional TV channels. This helped to inform a much broader audience about the "resettlement" of the beavers.Background information:The German Society for Nature Conservation (NABU) is one of the oldest and largest environmental associations in Germany.