Cannes Lions

NATURE PRESERVATION

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SOS MATA ATLANTICA / 2005

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A banner that starts with a close-up of a smiling mouth. One by one, the teeth fall out until there’s just one tooth, or a part of a tooth, left. This acts as an analogy for what’s left of the Atlantic Rain Forest.

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