Cannes Lions

Nature Signs

MULLENLOWE SSP3, Bogota / CONSERVATION INTERNATIONAL / 2018

Presentation Image
Digital Proof JPG
Film
Digital Proof JPG
Digital Proof JPG
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Through real journalistic photos of several floods, hurricanes and storms around the world, we reinterpreted traffic signs sunk in the water, like if they were signs sent to humans from the nature and the earth.

Execution

We reinterpreted transit signs in order to create campaign and give a strong message to the people, using real videos that show these signs standing up against nature’s fury and disasters that occur all around the world.

Outcome

- Our images turned into content in our own media, the press, posters and the social networks.

- As it is a current issue and we have real pictures, different media broadcasted the idea.

Similar Campaigns

12 items

Locked Up

MULLENLOWE SSP3, Bogota

Locked Up

2019, CONSERVATION INTERNATIONAL

(opens in a new tab)