Cannes Lions
MULLENLOWE SSP3, Bogota / CONSERVATION INTERNATIONAL / 2018
Overview
Entries
Credits
Description
Through real journalistic photos of several floods, hurricanes and storms around the world, we reinterpreted traffic signs sunk in the water, like if they were signs sent to humans from the nature and the earth.
Execution
We reinterpreted transit signs in order to create campaign and give a strong message to the people, using real videos that show these signs standing up against nature’s fury and disasters that occur all around the world.
Outcome
- Our images turned into content in our own media, the press, posters and the social networks.
- As it is a current issue and we have real pictures, different media broadcasted the idea.
Similar Campaigns
12 items