The Operation: Game On event was promoted using cinema, interactive outdoor and digital media to build excitement and drive entries for places.We partnered with popular radio station, NOVA, to create an interactive Navy-themed online game where players had to race a ship for their chance to win a spot at the event. An interactive scoreboard kept track of the top players.

The top 200 and their friends were invited to attend the exclusive event, which started at midnight and went through to the early morning.Audio and visual projections transformed the gaming arena into a Navy submarine with radars, underwater images and sound effects.

Knock-out rounds whittled the groups down until the final game against the Navy officers in a battle for the title.At 6am, NOVA breakfast hosts were on hand to announce the winner and recap the night to their avid listeners.

Operation: Game On was an outstanding success.Brand:•Over 1/3 of gamers who attended the event said they would consider a career in the Navy •Awareness of jobs in the Navy increased by 21% •33% of attendees really liked the Navy brand (uplift of 22%)Social:•The content from the event was the 10th most viewed within the YouTube gaming category•We achieved a huge 123,388 views in total•The content had an outstanding peak rating of 4.27 out of 5Applications:•234 applications in total – double the original forecast