Dubai Lynx

NBE Cashaway Service

TAREK NOUR ADVERTISING, Cairo / NATIONAL BANK OF EGYPT / 2022

Film

Overview

Entries

Credits

Overview

Execution

The film tells a tale of an elderly couple whose car broke down out of town in a rural area with

no ATMs in sight. The couple are in need of a tow truck, but neither of them have any cash on

them to pay for the service. They keep asking one another to do something about it and try to

search for cash, to which they respond with idioms indicating they are helpless. Each idiom is

then acted out literally in a sarcastic way, until they discover they can withdraw cash from a

POS in a gas station on the road.

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12 items

1 Dubai Lynx Award
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2023, NATIONAL BANK OF EGYPT

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