Cannes Lions
TRIBAL DDB, Toronto / BMO (BANK OF MONTREAL) / 2004
Overview
Entries
Credits
Description
Marketing Objectives - BMO IL Clients: to generate interest and participation in the promotion; to educate on the breadth of BMO IL products and services.
Target: prospective clients: to drive to the website to open an account and participate in the promotion.
Solution: we developed a golf game that lived within the Big Box space – so that users could play the game without leaving the site.
Similar Campaigns
12 items