The ad is all about the hero narrating a horrible incident that happened to his father right in-front of his eyes, and it was because of a barrel.

His elderly father slipped into the barrel, which took him down so hard on a pack of stairs. And since then barrels are considered a curse to their family.

Yet, despite all what happened to his father because of a barrel, they still opened a Barrels’ factory, because they love the money they make out of it, as barrels are greatly profitable.