Generallly billboards are viewed as visual pollution. So we created a billboard that actually gives back to the community. By attaching solar panels, the billboard is able to supply energy to the school that feed 1100 kids, in one of South Africa’s poorest townships. This socially-aware approach to outdoor not only changes the public perception of billboards, but also builds the brand personality of our client, Nedbank, who through social upliftment projects are seen as the bank that cares about more than just money. Their payoff line, “Make Things Happen” is elevated from mere words into a tangible demonstration.

This billboard was the first of many that are being rolled out across South Africa in an attempt to create advertising that makes a real difference