Cannes Lions

Negotiate

MONDAY, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2019

Film

Overview

Entries

Credits

Overview

Background

Thai people more likely to negotiate for discount and motorcycle taxi is one of the service that can negotiation for a fare price.

Execution

Two men are in negotiations, the motorcycle driver and the passenger. Then another passenger who are in the qued show up and decide to took the ride. Then the film reveal the fact the what they are negotiation was not the price, but it’s speed. The driver ride out with the speed of 80 km/hr. in a demonstrate shot along with the voice of announcer explain the fact about braking distance. At the end of the film both of them were killed in an accident.

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