Courts departmental stores were finding it hard to drive sales for its air-conditioning division. We were tasked to directly seek out new customers.

Our idea was based on a simple insight - when air-conditioning compressors turn faulty, they start to leak or rattle loudly. Neighbours are often the biggest victims. Courts seized the chance to profit from this pain.

We created Neighbour Cooler - a digital platform that allowed neighbours to snitch on Annoyances Anonymously. Based on the leads, Courts deployed a service/sales crew to the scene. All thanks to annoyed neighbours who found them potential customers.

The idea to create an avenue for neighbours to sort out annoyances was highly relevant. More importantly, it was a service that benefited both the snitches and Courts as a retailer. The annoyed neighbour could easily provide all the leads we needed, down to the time that the antagonist was likely to be home. And of course the address. As for Courts, every lead was a potential new customer. One who already had faulty air-conditioning that could potentially need new replacements.

Within the first four days of launching this service, we attracted over 259 unique visitors. Till date in just under two weeks, we had 57 official reports of annoyances. Out of these, half of them have been attended to, with 25% conversion rate to new purchases. Although it is still early days to provide more results, signs have been promising. Thanks to this new service, sales has increased by 18% thus far compared to the previous month.