Create awareness in Singapore for the launch of Maggi’s new instant noodle variant, Hokkien Char Mee – a local noodle dish famous for its delicious dark sauce.

In an era of shocking videos and sensational footage, our amateur car-cam ghost sighting took Singapore’s online culture by storm. Documenting one couple’s Pokemon Go trip gone wrong, we see them encounter a creepy, old lady selling noodles in the middle of a derelict carpark at night.

First released on our talent’s personal Facebook account, the video got picked up organically and circulated on all of Singapore’s major social pages and local news sites.

At the height of social frenzy, MAGGI owned up to the stunt with a reveal video posted on their Facebook page. The cheeky news spread quickly amongst the same social pages and news sites that covered the previous video.