The platform was developed for target group 16-25 years. In this phase things, especially around food and cooking, are new. Cooking the first dinner, managing budgets are the challenges. Relevant and short information is the answer for a generation used to short communication (SMS). The platform meets these expectations having a public part for short information. For users that want deeper information a closed sector was developed. Giving the user the chance for the whole story and Nestlé the chance to learn.For the public sector (hungryforlife.de) the idea is to let the users explore the articles. Goal is that the articles are in the mindset of the target group. The site was developed from a user view. Therefore no learned navigation was used. The tile-layout is the main navigation inviting the user to explore rather then navigate the site.The closed sector has mainly a CustomerRelations reason. Nestlé offers a variety of services and additional information. To view, click on h4l.zone on the upper right. u:ogilvy, p:enterWe developed Satellites: http://www.klassekaffee.de, http://www.nestle-lion.de, http://www.nestle-xpress.de . The concept of the brand satellites was to find a pattern where different brands can easily be “painted” without stealing the brands values and world.