The creative was simple and clear. It was positioned against highly relevant content where the editorial theme and advertising message were synonymous. It was immediately obvious the product was relevant to the target audience and delivered a service that would benefit their lifestyle. The creative delivered clear simple messages of market leading service benefits (i.e. 6% interest rate). Once engaged, respondents simply clicked on the ad and were taken through a sign up process on the HSBC website. The experience was highly relevant, easy to understand and provided an immediate response mechanic.

•Leads have increased by 148% to date.•Over 83 million impressions (Exposures) served to date•Average click through rate of 0.08% with more than 60,000 clicks achieved•Delivered planned click through rate and delivered cost per click under client target•Achieved what media agencies always promise but NEVER deliver