Cannes Lions

NEUTROGENA MEN

INNORED, Seoul / JOHNSON & JOHNSON / 2012

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Description

App. Agreement will be asked to the consumers in Facebook. Once they click on the agreement, they will be able to enjoy the social movie.

To brief the social movie, the female character Hani Lee is a very successful career woman who works at a marketing agency. She is in charge of finding a model who may be suitable for the new product, Neutrogena Man which is about to be launched. However, she is having difficulty finding the right person. And one day, her superior asks her to contact the person who is happen to be her ex-boyfriend (The user).

In this social movie, male consumers may experience becoming the ex-boyfriend of the famous actress, World's most successful CEO and famous advertisement model. These factors are common wishes for most Korean man. In addition, their friends take part in the social movie as best employee of the month, worst employee of the month, unsuitable model, etc. to increase the immersion.

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