Targets were likely to have two passions in their lives: football and the world of cars. Because of this, we addressed VIP members of the club with a piece reflecting these passions.On their seats in the stadium directors’ box, VIP members’ found a double-sided promotional piece. One side simulated the turf of the pitch, alluding to the excitement experienced at the ground. The other imitated asphalt, alluding to the passion experienced on the road.Turf and asphalt, football and cars. Two passions, which, with the promotional pieces' test-drive offer, could be experienced by trying the new Audi A6.

A total of 288 sales visits were achieved, a redemption rate of 24%. From these, 51 (17.71%) companies purchased a total of 104 vehicles.