Eu Yan Sang's New Bird's Nest Reduced Sugar is aimed at women in their twenties. Part of their drive is to make sure their brand is relevant to this new generation of consumers. This led to the campaign idea that some things in life can be just too sweet - like regular Bird's Nest.And of course - bunnies, kittens and ducklings.All of which star in the short animated TV spots.The Screens: TV Mobile is broadcast live to 1 500 buses, polytechnics, shopping malls, taxis and ferries.