Cannes Lions
McCANN ERICKSON BRASIL, Sao Paulo / GENERAL MOTORS / 2006
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Description
Two ancient armies are about to fight. One is very powerful and has a giant warrior that steps ahead the crowd screaming out for blood and war. The other one’s mainly formed by shepherds, hence there’s no one capable of fighting against the giant warrior.
Suddenly, we see the new Chevrolet Celta driving towards the giant. Then, the car skids and one of its rear wheel hits a rock right on the giant’s head and knocks him out.
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