Think like an expat buyer:

1. They see themselves in their 4x4 in the wild experiencing the 'Big 5' - rhino, leopard, elephant, Cape buffalo or a lion.

2. They hate going through hundreds of classifieds

Solution:

So we put the 'classified' experiencing the wild! The images stood out from the rest of the display board. We used no logo of DT Dobie so the client wouldn't be associated with a used car dealer. But when the buyer came to the site, they would be reassured of quality by the lineage of DT Dobie.

We advertised four cars as classifieds on display boards and have sold forty so far. The average spend on selling forty two cars through classifieds appearing every day for 2 weeks is over $ 8000. The cost of using display boards was under $ 1000.