With a campaign focused on music already in place, we developed a Facebook app especially for the Sonic to attract young people to come into contact with the brand. The concept: Sonic Music Chairs -the world’s first virtual game of musical chairs on the Chevrolet Facebook page.With this Facebook app, we reached young people all over Quebec through their channels of communication. By doing so, they came into contact with the Sonic, in addition to being invited to participate via outdoor signage, installations, radio spots, and web banners.

Exceptional results with more than one million interactions on Facebook and a 77% increase in the number of friends on the Chevrolet Sonic page. Plus:- 10,000 new 'likes'- 23,767 visits