Cannes Lions
JWT BRAZIL, Sao Paulo / FORD / 2014
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In a post-apocalyptic world, a man and his dog are living in an improvised bunker. When he runs out of food, he decides to venture out in the streets and face the world. He walks on the empty streets without a living soul around. The man then runs across a brand new Ford Fiesta. He gets inside and starts driving it. The mood of the film changes when he discovers that there is a good side about living in an desolated land: the streets are all his. The more he drives, the more fun he has with the Fiesta. In the ends he discovers a sign of life: a growing civilization. He gives it a little thought but decides to keep having fun with the car.
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