Push the new C-Class into the mindsets of the younger target group (35 to 46 year-olds), by using the mobile channel.Target–group customers are career-focused and tend to show their success by driving a premium car like a Mercedes-Benz.They are used to the mobile channel and to them their phone is the most personal and individual medium. The main objective is to engage the target audience with the Mobile Special for the new Mercedes-Benz C-Class.