Cannes Lions

New Parents

VMLY&R , Santiago / SAVE THE CHILDREN / 2019

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Syria has been called one of the most dangerous places on earth for children. The war has taken a huge toll in the country and in the lives of their inhabitants, with one the biggest concerns being the safety of the orphaned children the war has left, raising up to 100.000 in 2019. This campaign was created to raise awareness on this problem and to make a call for donations, so we can help children gain access for food and basic health benefits.

Execution

The idea behind the photo is to show real-life moments of a child in Syria. The situation shows a very poor and deteriorated place where we can see a child taking care of another child. The photos were taken after an extensive research of the Syrian civil war crisis, aiming to recreate the current conditions that these children have to go trough in one of today's biggest humanitarian crisis.

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