Cannes Lions
STARCOM WARSAW, Warsaw / TVN / 2007
Overview
Entries
Credits
Execution
With news headlines updated live by TVN24 newsroom, Internet users could see exactly the same news digest as TVN24 viewers in a format familiar from television. By making sure it appeared at the bottom of the computer screen, the scrolling news bar was at the same time unobtrusive and highly visible.
Outcome
Some 1.3 million business people saw our scrolling news bar on websites over the course of one month.
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