Cannes Lions
MAX WEBER, Warsaw / TVN / 2004
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Description
TVN is the leading private TV station in Poland. The aim of this work was to: build creative marketing communication system on the Internet; create a user-friendly, easy to use website, coherent with Station ID and marketing positioning of the station; reinforcement of habit of watching TVN.
TARGET AUDIENCE: age 16-49; inhabitants of 100,000 cities; modern, open-minded and well educated.
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