A number of legendary comics could be collected with the Belgian newspaper De Morgen.

The tagline on top of the seat reads: ‘De Morgen on Saturday makes you read till Sunday.’ This campaignline was also used for outdoor postering, in paper ads and billboards on buses..The sales figures of the weekend edition of De Morgen rose from 62.000 to 100.000 sold copies in the first week, an all time record for De Morgen.

The sales figures of the weekend edition of De Morgen rose from 62.000 to 100.000 sold copies in the first week, an alltime record for De Morgen.