The NFL recognized that most fans lose their passion for the Playoffs once the team they're rooting is out of the running. To maintain excitement, we created a personal interactive experience designed to give NFL fans a reason to participate in the Playoffs, even if their team is no longer in the running.

The experience is intended to be a humorous one-on-one interaction with the "Voice of the NFL." Users are asked a series of questions which results in a team they can root for during the Playoffs.

The questions are seemingly senseless, yet each answer yields specific logic that applies to teams throughout the league.