As minor tactics, first SK Telecom launched the “Red Ribbon Cheering” campaign to make people understand what the red ribbons meant, and then collected people’s messages to players on red ribbons. Finally, SK Telecom incited the “Overnight in-Street Cheering with Red Ribbons” by encouraging people to participate voluntarily.

Consequently, a great emotion of national reconciliation and unity was mustered. 67.7% of survey respondents answered that they knew the “Red Ribbon Cheering”, and 60.5% said that it was satisfactory.

1,290,000 people took part in the “Overnight in-Street Cheering” in total for seven World Cup games.