Cannes Lions
DI PAOLA & ASOCIADOS WPP, Buenos Aires / FUNDACION LUZ / 2012
Overview
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Credits
Outcome
Up to date, 3 massage centres were opened. 22 blind people have a job at +SEN.
12 people are currently being trained to have a job opportunity.
There are new franchises on the way.Media Coverage equal to more than US$150,0005,593 massages have been served, generating an income from sales of $80m (US$160,000).+SEN won the UC2011 'Emprende UC' Chile's most renowned contest for new businesses and entrepreneurs.This project has created a business model that guarantees, through a +SEN franchise mode, the future inclusion of all graduates from the massotherapy training course offered by the Light Foundation.
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