These are stories of particular men who manage to preserve their style thanks to Axe’s new antiperspirant line.

This is the story about Tommy, a pizza delivery guy who is such a friendly character, he is a ”serial hugger”. We see him hug his boss, his clients, his father in law, basically he hugs everyone he comes across. He hugs to say hello, he hugs to say goodbye and he even hugs to say: “the food was incredible”. He’s just a very affectionate guy. This wouldn’t be such a problem if he weren’t significantly taller than everybody he hugs, which is why they all end up unwillingly facing Tommy’s underarm. Luckily for them, he always wears the New Axe Antiperspirant with Anti-Bacterial Effect that keeps him fresh to hug all day.