The night is when Hong Kong comes alive. And in Hong Kong, it all begins with a fun dinner. The problem was that nobody went to McDonald’s.

Most Hong Kong people see McDonald’s as a place to eat dinner alone, and that’s not fun at all. We wanted to change this perception.

Starting from 6pm, we changed the menu to go along with the experience. Reverse bouncers and air-walkers invited pedestrians into the store. 4 secret surprises were ready to be unveiled. We encouraged customers to invite their friends to join them and help unlock the next secret event.

At 100 visitors, “Rainbow Lights” started. The lights at store began changing color, creating a fun atmosphere for night dining.

At 150, “DJ Me” system were triggered. Our customers took control of the music.

When we hit 200, star consolations were projected onto the walls and ceiling. Customers enjoyed a “Starry Starry Night” indoors.

At 250 visitors we shook it up. Everyone glowed like a superstar under the black light, enjoying the “Neon Dance Fever”.

Customers loved the unique dinner experience. The store attracted 40% more visitors and generated 20% of incremental sales in just 3 weeks! And most importantly, people realized that McDonald's is a great place to enjoy dinner with friends.