Nike needed an exciting way to attract tourists to their new London store during the Olympics. We saw an opportunity to bridge the digital and physical by connecting sporting moments to apparel via NIKEiD studio’s infrastructure.

Nike Immortalise the Moment is an installation that allows consumers to print a unique t-shirt based on their favourite moment during the 2012 Games.

Fans could choose their nation, sport and moment in time, and the installation would search all tweets related to those choices and create a bespoke graphic.

In 15 minutes, tourists could walk out with their moment immortalised just for them.

Nike Immortalise the Moment was a live data visualization retail experience which allowed consumers to create their own unique custom graphic using real-time volumes of social data during the London Olympics. It was then printed onto a t-shirt in store for them to take away.

Over half a million fuel points generated made NIKE+ FUELFEST a world first that showed London how to #MAKEITCOUNT.