As football becomes more serious and commoditized, Brazilian players were struggling because they let go of their essence to try to play tactics like Europeans. We inspired them to be Brazilians again by showing that the different ways we see the game is what makes Brazil so distinctive.

The answer was simple: you can’t choose. Choosing between your club and your national team is like choosing between your mother and father.

To bring the idea to life, we created a series of posters that proposed a series of questions, featuring illustrations of the famous national mascot, the canary, and the mascots of each team.

By the time the shirts came out, the conversation had ignited in social media.

The shirts were sold out in the first five days.

And more importantly, the hearts of Brazilian fans weren’t divided any more between club and national team. Now they have a shirt to wear that makes them equally as proud.