Bring the national team closer to the fans and intorduce its new blue jersey (a jersey that was born, historically, as an amulet). Besides, the poster aimed at promoting the short film 'Mandingas' that was showing in several movie theaters across Brazil.

We used several amulets, saint images, etc to represent the universe of 'mandingas', magic spells, chams, and superstitions. Since the short film introduced the new blue jersey, everything was turned into blue.

Thousands of youths (precisely our target) saw the short film Mandingas in the cinemas. There were several attempts at stealing the posters. People liked them so much they wanted to take them home.