Cannes Lions

NIKE

WIEDEN+KENNEDY, Portland / NIKE / 2009

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In 1983, Marvin Gaye made basketball history with the version of the national anthem that he sang at the NBA All-Star Game. Today, Marvin’s national anthem is a reminder of the historical legacy that this 2008 team seeks to uphold. It reminds them that they don’t play for themselves, but for their communities, their heritage, their nation and each other. This team is playing selflessly because they understand that every point belongs to all of them and that this team’s journey is bigger than any individual can achieve alone.

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