We created a new ad instrument that helped to highlight the product when the advertising is impossible for the brand and made it look cooler in the eyes of football obsessed teens. The live stream influencers had been using this instrument even after the campaign ended.

We contacted three popular Twitch-streamers and gave them the new boots together with a digital tool for FIFA game that makes each goal more epic. This tool was activated by the steamers manually when a football player who wore Nike Hypervenom 3 scoared.

The digital tool functioned as a custom-made video overlay. Depending on the goal style, a twitch streamer could show his viewers a new type of branded epic video overlay. The overlays followed goals immediately, distracting viewers from every other in-game ad, and disappeared when replay began.

With $0 budget we achieved:

1,2 mln views,

+20% more engagement during live-streaming

and an increase in google search for Nike Hypervenom 3 boots 3x times.