NIKE World Body offered sports enthusiasts an opportunity to get inside the hearts and minds of 44 NIKE-sponsored athletes competing in Sydney and is unlike what fans might have experienced watching or listening to other mediums. The World Body was a global site that offered a unified look/feel. Athlete-centric content was tailored for 14 locations worldwide and translated into eight languages. The site provided NIKE with the opportunity to present athlete and product stories; increase global traffic to nike.com; foster a sense of community; and represent the sports in a way that made sense to kids. Through the use of dynamic Flash technology, visitors to the site got to know NIKE athletes and the technology behind NIKE products. They were able to send their favourtie athletes good luck messages using the message board and upload their comments to the site's 24-hour Internet radio station that provided a continual stream of music and athlete interviews. The World Body was the only place on the planet that humanized the superhuman for fans worldwide. The interactive features of the site allowed fans to make personal connections with athletes by revealing their similar needs and wants.