So don't kid yourself. Nobody looks good in a webcam image. Everybody looks pale, unfit and tired. By showing you in this state, emphasising with "This is you" and ending with "Start to run" , we make sure the message gets through.Sometimes provocation is best way to get people started...

Innovation for innovation's sake. Nike takes pride in being the first, the leader, the one that drives evolution further - for the benefit of many.