We designed a system of feeds, cards, and threads to serve the user customized content of interest. For greater detail or photos, users are able to click into a thread to learn more or can choose to continue browsing at the feed level for a more general array of product that is still highly curated to their taste. By implementing one-touch purchasing, the app allows users to very quickly choose and purchase a product that would otherwise sell out within seconds.

We partnered with Nike to create a seamless user experience and stunning design for the app, providing all shoe and release information at the touch of a finger. Through the customized app, users are served customized content based on interest, keeping them engaged with Nike all while discovering new products and purchasing favorites.

Designed for iOS and Android in February 2015, SNKRS is the ultimate mobile application for fans of Nike footwear. The app initially launched with a guerilla campaign that encouraged fans to call a toll-free number and correctly answer sneaker trivia in order to gain exclusive access to the application. A limited number of passes were made available to build excitement and manage demand. With mobile traffic exceeding desktop immediately after launch, SNKRS was then made available to the general public, driving massive increases in mobile sales.

After only one month, the app attracted 20K users and had generated $500K in sales. With SNKRS traffic, mobile has now surpassed online desktop sales for Nike. With overwhelming adoption and mobile sales, the app continues to be a success for Nike.