This campaign celebrates female sporting presence and success in Italy, encouraging young women to stay in sport as statistics show there is a significant drop in teenage years due to social stigma, lack of access, safety and transportation issues, costs and lack of positive role models.

A celebration of Milano Culture, by Nike. Dynamic, sometimes raw and primal, and the camera always slick, considered and designed - cutting between many scenes and you feel it. But you also feel the craft and the fluidity of transitions - of colour popping between different set ups, and sliding from one to the next like a solid, slick trip. The aesthetic of the film is to support the motion, to heighten the emotion and to feel like some ante up. It's big and bold and unapologetic: a bombastic and confronting call to arms.