Nike presents: Believe In More, a 360° mobile film inviting you into actress Zhou Dongyu’s rise from a failed gymnast to a cinematic force. Across 4 chapters, fans stepped into Zhou Dongyu’s most pivotal moments in life, leading to her realization that anything is possible when you believe in more.

Nike redefined the meaning of female success – a success born from failure and self-belief – through a campaign made for the Chinese millennials.

Believe In More is a 360 interactive biography, inviting you into actress Zhou Dongyu's journey. It's a film made for the small screen, where audiences were not just viewers, but participants in the story.

Across 4 chapters of immersive environments and spatial sound design, fans stepped into Zhou Dongyu’s most pivotal moments in life, leading to her realization that anything is possible when you believe in more. Unlike traditional film or TV, Believe In More culminated in a shoppable 360 lookbook featuring all the styles featured throughout the film, leading them to shop on Nike.com.

Believe In More debuted on UMAX in major Chinese cities and spread across mobile screens. Social conversation under the hashtag #BelieveInMore got girls talking about the meaning of female identity and success in China. In total, the campaign got...

50M VIEWS

113M SOCIAL IMPRESSIONS

1.1M TRAFFIC TO NIKE.COM