Merging the Home Care world with the world of IOT, by challenging the category with an innovative technological service, which meets a real consumers' need.

To resolve the toilet seat conflict Nikol invented BEEPee: The first sensor in the world that reminds you to put the toilet seat down. The sensor attached to the toilet beeps or sends a text message whenever the toilet seat is left up.

BEEPee was meant to teach men to put down the toilet seat and bring peace to many households.

BEEPee was launched with a video placed on Facebook and Instagram, which focused on the juicy conflict between men and women, introduced BEEPee as the solution, and invited consumers to order the product.

To provoke conversation about the toilet seat conflict, a Playbuzz survey was published.

To increase buzz, BEEPee was given to 30 celebrity couples who were asked to share the un-boxing of the products with posts, photos, and videos.

To widen exposure, BEEPee was also sent to journalists and bloggers.

The campaign achieved viral exposure:

-1.6 M Reach, of which 10% are not funded - compared to a benchmark of 2.5%

- 24% completed viewing 50% of the video - compared to a benchmark of 20%

- 67,000 interactions in social media

- Organic PR in all media - TV, radio, daily newspapers and digital

The brand strengthened as leading and innovative as perceived by consumers:

- Innovative - from 62% to 68%

- Expert - from 68% to 75%

- Leading - from 71% to 78%

- Smart solution brand - from 66% to 69%

- Most preferred brand - from 53% to 60%

(all are statistically significant, but smart solution).

Although this was not a sales promotion campaign, brand sales and market share increased compared to the parallel period of previous year. In a busy holiday period market share increased by 6 points from 34% to 36.5%.