In every shopping mall there is a place where we can have people for our very own. A place that over 40 % of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space.Retailer flyers announcing a 10 % discount on Nintendo DSi brain teasers were to lead shoppers directly into the consumer electronics markets.

During the two-week promotional period Nintendo DSi brain teaser sales in the shopping malls increased by 21 %. Nintendo DSi handheld sales increased by over 12 %.